A month after hearing rumors that the Blu-ray Disc Association (BDA) would be granting licenses to 11 China-based manufacturers, in flies official word that the very first Blu-ray Disc testing center has been established in that very nation. CESI Technology, a contributor member of the BDA, is the lucky winner, and as of today, “Chinese manufacturers can receive verification services for the official production of BD-ROM Movie Players at this center.” Hopefully, this means that we’ll be waiting less for the development and market launch of BD products.
Chair of BDA’s China Task Force, Sumitaka Matsumura said,
“We are extremely pleased that CESI Technology has joined the Blu-ray Disc Association as a Contributor member. The Blu-ray Disc Association continues to work hard to bring high definition to Chinese consumers and this development with CESI Technology Co. Ltd. is another significant indication of the strong support for the Blu-ray Disc Format in China. The establishment of an official test center in China is critical to the acceptance of Blu-ray Disc in China by the industry and consumers and so we very much look forward to the contribution of CESI Technology.”
Mr. Xinhua Zhao, President of CESI Technology Co. Ltd. stated,
“Blu-ray Disc as the successor of DVD presents new business opportunities for the Chinese consumer electronics industry. I am confident that Chinese companies will play an important role in driving the rapid adoption of the Blu-ray Disc format worldwide. The establishment of our Blu-ray Disc format Test Center will help complete the ecosystem of Blu-ray Disc business and this center will help Chinese companies shorten the time to market while saving cost. We expect to collaborate closely with the BDA to bring the high definition experience to Chinese consumers as soon as possible.”
On a slightly related note, DigiRise DRA — also a Chinese company — found that its homegrown digital audio coding technology has passed an important milestone in the Blu-ray approval process. Not that we’re crazy about having one more codec to juggle, but there you have it.
About CESI Technology Co. Ltd.
CESI Technology Co. Ltd. is a subsidiary of CESI (China Electronics Standardization Institute) which is a nonprofit institution engaged in standardization. CESI Technology engages in test and conformity assessment activities in the field of electronic information technologies.
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